History

Every city has places with stories to tell. They become the symbols of a geographical area, epitomising its soul and deepest spirit and displaying a lifestyle, a way of being, a vision of the world.
In 1955, in Turin, Erika Pasero De Wan created one of these symbols. An elegant boutique that immediately became a point of reference for those who love emotions, both for themselves and for their loved ones.
Close your eyes and imagine the most elegant jewels and the most refined accessories, the most sparkling crystal and the finest and most delicate porcelain. Picture them close together in a superbly stylish environment, where gift-giving is first of all an art, an expression of the self.
This is what Erika De Wan has created, anticipating lifestyles and collections, including jewels, that have become "must-haves" throughout Italy over the years. Erika De Wan's successors have extended the brand's horizons with other important points of sale in Milan, Turin, Verona and Monte Carlo, and continue to create jewels, gifts and design items, watches, foulards, bags, fashion accessories and gadgets in line with the renowned tradition of fine craftsmanship that has always been Italy's key to success the world over.